When the Internet Starts Acting for Us
How AI agents are shifting the web from something we browse and operate to something we increasingly delegate.
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Research notes on AI, software design and the questions behind our products.
Blog posts
Tiptoe: a review of If Anyone Builds It, Everyone Dies
A review of If Anyone Builds It, Everyone Dies.
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Everyone wants a better answer. Better for whom?
AI discovery can serve customers and businesses at once. That does not make their interests identical.
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Big Brain AI Monster
What happens between pressing Send and receiving an AI answer: models, tools, checks and permissions.
Read article ↗Is AI visibility optimisation just SEO dressed up?
What AI visibility work shares with SEO, what is genuinely different and what still needs evidence.
Read article ↗When buyers ask AI, who gets the work?
How AI decides when a business is relevant, why suitable suppliers can be overlooked and what businesses can do to improve discovery.
Read article ↗Who owns the context?
Brane asks what context helps, what stays private and when more history makes an answer worse.
Read article ↗The road we meant to take
Why navigation should help people follow the journey they chose, not quietly replace it with a faster one.
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