# SR3H

> SR3H is an independent AI research and software development lab in Oxford. We investigate how AI works and build useful software, with research focused on output quality, relevance, personal context and privacy.

Canonical website: https://sr3h.uk/
About SR3H: https://sr3h.uk/about.html
Contact: mailto:hello@sr3h.uk
Machine-readable services: https://sr3h.uk/ai-services.json

## Services and expertise

- Output and relevance: research into what makes an AI response accurate, useful and relevant, including context, sources, retained information and checking output.
- Personal context and privacy: research into on-device processing, selective sharing and clear choices about what is remembered, used or sent to an external service.
- Tools and human control: research into where automation helps, where fixed rules work better and where a person needs to review or approve a result.
- Discovery and recommendations: research into how AI finds information, compares options and recommends businesses, products or services, including the evidence behind recommendations and commercial influence.
- Software development: design and engineering of useful working products, including non-AI software where it serves the task better.

## Research initiatives

- SR3H research: how AI interprets what people need, discovers and assesses information, compares businesses or products, and moves from answers towards actions. We examine the evidence behind recommendations and how organic, sponsored or other commercial interests may affect what people see.
- Signal by SR3H: in-house AI visibility and analytics software. It runs repeatable question batches, retains answers and sources, and compares results over time. About Signal: https://sr3h.uk/signal.html

## Selected products

- Conchup: a software development workspace that keeps requirements, decisions, code and tests connected, so changes can be reviewed against what the product is meant to do. https://sr3h.uk/conchup.html
- Brane: personal context for AI, with control over what is shared; a research project testing when selected information improves an answer without exposing an entire personal history.
- Proper Job: explainable guide-price ranges for UK building work, also available through MCP tools for AI assistants.
- Signal: AI visibility and analytics software for testing how AI finds, describes and recommends businesses. https://sr3h.uk/signal.html
- RedThread: a private workspace for people preparing briefings from complex source material, with each person's work kept separate.
- Good Route: motorcycle navigation that preserves the rider's chosen route and keeps rerouting under explicit control.

## People

- Steve Huxter: company strategy and finance, product design and quantitative analysis. https://sr3h.uk/about.html#steve-huxter
- Danny Griffin: product designer and AI technologist. https://sr3h.uk/about.html#danny-griffin

## Blog

SR3H publishes a blog on AI, software engineering, product research and the systems it is building at https://sr3h.uk/journal.html.

- [When the Internet Starts Acting for Us](https://sr3h.uk/blog/when-the-internet-starts-acting-for-us.html): How AI agents are shifting the web from something we browse and operate to something we increasingly delegate.
- [Tiptoe: a review of If Anyone Builds It, Everyone Dies](https://sr3h.uk/blog/tiptoe.html): an SR3H editorial review of AI risk, evidence and uncertainty.
- [Everyone wants a better answer. Better for whom?](https://sr3h.uk/blog/better-answer-for-whom.html): customer fit, business visibility and AI-mediated discovery.
- [Big Brain AI Monster](https://sr3h.uk/blog/big-brain-ai-monster.html): the distributed processes behind an AI answer.
- [Is AI visibility optimisation just SEO dressed up?](https://sr3h.uk/blog/is-ai-visibility-just-seo.html): what AI visibility work shares with SEO and what needs separate evidence.
- [When buyers ask AI, who gets the work?](https://sr3h.uk/blog/when-buyers-ask-ai.html): AI discovery and when a business becomes relevant to a customer need.
- [Who owns the context?](https://sr3h.uk/blog/who-owns-the-context.html): Brane, local AI and user-controlled context.
- [The road we meant to take](https://sr3h.uk/blog/the-road-we-meant-to-take.html): Good Route and navigation that respects a rider's chosen journey.

## Signal Website Check

SR3H offers a public beta MCP service at https://mcp.sr3h.uk/mcp. It inspects public website access and offer clarity, prepares a neutral ten-question customer-discovery pack after the user agrees, and summarises sourced observations. The MCP makes no OpenAI API calls and runs no searches itself; compatible ChatGPT sessions can research the questions with their available tools. It reports exact observations rather than a score and does not claim to prove fixed rankings, recommendations, demand, causal effects or conversion performance.

Support: https://sr3h.uk/ai-presence-support.html
Privacy: https://sr3h.uk/ai-presence-privacy.html
Terms: https://sr3h.uk/ai-presence-terms.html

For a fuller factual profile, see https://sr3h.uk/llms-full.txt